About us

Sensethefuture Pictures is a BBC-approved television production business, specialising in public relations and delivering a 360 degree broadcast-led content offering for the international market. We have been recognised by various organisations for delivering a strategic approach that surpasses expectations. As the Global Engaged Partner at The International Trade Association for Broadcast & Media Technology in London we sit at the cutting edge of communications and AI-driven content at the intersection of broadcast media, content, and technology. Sensethefuture Pictures was previously longlisted by Channel 5 for Diversity funding and won the Best TV & Film Communications Agency – EMEA Award in the Media Innovator Awards hosted by Corporate Vision.

The organisation operates as a London-based broadcast media and communications company. Sensethefuture Pictures is revolutionising the way businesses make real-time decisions by using its award-winning authentic storytelling approach, its media relations capability and media monitoring solution. Our award-winning team helps organisations stay ahead of the game by delivering impactful media coverage and exceptional storytelling that makes you stand out online, in the press and on television.

We enable organisations to target media outlets with pinpoint accuracy, ensuring your organisation gets the right exposure in places that deliver the greatest impact around the world. Our media monitoring solution helps to amplify coverage, monitor media mentions and measure your success! With the highest client retention rate in the industry at a whopping 97% we help you get a clear picture of your coverage. Lastly we help you quickly create high performing media lists, and reach a broad audience with a newswire service.

Led by founder Teresa Potocka BSc Joint Hons, an experienced broadcast media executive,  former Jury Lead and Realscreen Awards Judge, Judge of the BaMs (since 2020 –  The BaMs are the only truly independent technology awards in the industry, and are widely recognised as the gold standard for rewarding Broadcast and Media innovation), strategic communications expert, technologist, and narrative development producer, Sensethefuture Pictures consistently creates relevant and valuable content in alignment with the client’s strategy.

We successfully amplify and profile brands and individuals. In enabling brand reach we integrate a narrative-led approach and deliver bespoke media coverage across a range of industry sectors. 

Best TV & Film Communications Agency – EMEA

Our work

We develop unique narratives that connect audiences with human interest stories in meaningful ways. We deliver the storytelling through media outlets, television broadcaster networks and streaming platforms. For our high-production value storytelling our primary focus is on history, human interest documentary, science, current affairs, formats and lifestyle. We enable the development of Intellectual Property, and storytelling through ideation, and the integration of behaviours, narrative, and environments.

Our storytelling experience stems from our work across industry sectors for SMEs, corporates, start-ups, and non-profit organisations. We bring audiences closer than ever before to unexplored worlds. We do this in collaboration with emerging and established talent to bring a story to life through its characters.

L-R: Katherine Ryan, Canadian-Irish Comedian and Teresa Potocka, Founder & CEO of Sensethefuture Pictures.

We have pioneered a range of creative tools, techniques and strategic processes that have benefited our clients. We believe that growth is achieved when an organisation has a clear strategy and delivers exceptional storytelling. We do both, through a combination of strategy, creativity, and narrative development that helps drive growth for our clients.

We deliver World Premiere Communications and Strategic PR and have successfully generated PR for the Asian World Premiere with talent attached in Cannes during Marché International des Programmes de Communication, International Market of Communications Programmes at the world-famous The Palais des Festivals et des Congrès. Delivering PR during The Berlin International Film Festival followed and acting as an Scripted Agent for clients during The European Film Market (EFM) has led to Sensethefuture Pictures offering its services to the remake market in television.

One example from the press coverage generated during the Asian World Premiere in Cannes at MIPCOM 2022 from the MIP Daily with the Star Tōko Miura the Japanese actress and singer. She is best known internationally for her role in the 2021 film Drive My Car.

Our clients include international broadcasters and production companies, individuals, political parties, financial services organisations, and food & beverage clients as well as organisations in the charity sector. Delivering international media relations and publicity for The Polish Forces Memorial project unveiled by HRH The Duke of Kent, KG at the National Memorial Arboretum was one of the highlights of Potocka’s ongoing output. She was decorated by the Government of the Republic of Poland with the Pro Memoria medal. 

Our founder, Teresa Potocka, has been instrumental in organising high-profile ministerial events at the Palace of Westminster, Europe House, Canning House, at The Polish Institute and Sikorski Museum including a high-profile event at The Carlton Club in honour of Margaret Thatcher which the Iron Lady attended herself. Below is a photograph from the event held at The Carlton Club as Potocka gives the opening speech.

L-R: Rt Hon Lord Cecil Parkinson, Baroness Thatcher, Rt Hon Lord Powell, and Teresa Potocka BSc Joint Hons at The Carlton Club on 13th January 2010.

Our Mission and Our Team

Our mission is “To help our clients create value that together we establish a high level of excellence in and inspire humanity in people. One meaningful story, one audience and one world at a time.”

Our team has over 100 years of combined marketing, public relations, brand management and narrative-driven storytelling experience. With talent from broadcast media, communications and production, our expertise extends to corporate narrative development, government PR, and promoting technology related products and services.

Our unique approach originates in the black swan effect, inspired by the assumption at one time that all swans were white, before a black variety was found in the wild. The theory of black swan events is a metaphor that describes an event that comes as a surprise, has a major effect, and is often inappropriately rationalised after the fact with the benefit of hindsight. The term is based on an ancient Roman saying expressing the European presumption that black swans did not exist until Dutch mariners saw them in Australia in 1697, and the term was then reinterpreted to mean an unforeseen and consequential event.

Our understanding of a variety of ecosystems comes from our experience of working with organisations across all sectors. Our sector knowledge enables us to offer timely expert counsel to our clients. Our work goes beyond awareness to deliver true behavioural change from your audiences. By consistently creating relevant and valuable and insightful content across media outlets, we drive profitable customer action. Our methodology results in brands making better real-time decisions leading to reduced time-to-market.

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